The Company was set up in November 2004 as a partnership under the name of Chooi Couture Enterprise.
Chooi Couture is principally involved in making of customized bridal gowns, uniforms, and also operating as
a photo studio house.
Chooi Couture commenced its business with initial capital of RM140,000 and was increased to RM400,000
subsequently for working capital, upgrading and expansion purposes.
Since its registration and commencement of business, Chooi Couture has aggressively promoted and expanded
its business by providing high quality products and services. The special attractive designs and skills in the making
of its customized products have gained much appraisal and appreciation from customers and the public. Chooi
Couture has successfully secured purchase orders from all races locally and overseas. With full commitment,
effort and perfect blend of expertise from the management team, Chooi Couture has every reason to be
confident of its bright prospects.
We want our uniforms to reflect and enhance important aspects of your business-both in brand
values and image. From design concepts to distribution, Chooi Couture's vision is to provide the
businesses we work with a distinctive and compatible identity that's also comfortable to wear.
Our aim is to continue your brand image in the uniforms that your employees wear. Think of us
as your business partner-someone to help you communicate your brand through every stitch
Chooi Couture places great emphasis on the quality of products it manufactures to achieve total
customer satisfactions. The quality of Chooi Couture's products lies in it's creative design and
excellent cutting skills and sewing as well as good quality control policy implemented. To achieve
this, except for the tight and systematic internal quality control procedures, Chooi Couture also
stresses on the good relationship with the material suppliers through the philosophy of "growing
together with the suppliers" to ensure quality of materials bought are all good and of quality.
Continuous training and upgrading of knowledge to the employees are also one of the measures
taken to ensure quality objective is obtained. Various quality control measures are carried out by
Chooi Couture in the pre-production, on-line and post-production stages. At the pre-production
stage, fashion design and inspections on raw materials are being carried out to ensure they are
in accordance with the standards required by customers.
Globalnet Education Consultants
Blue was the obvious color choice when it came to designing uniforms for Globalnet. We chose a
pale blue hue to outline the shirt's body, sleeve and shoulder borders to accentuate the lines and
cut of the shirt, hence giving the wearer a polished & structured look. This is also made in a classic
shirt design with a breast pocket.
Golden Sands Resort
We designed this uniform keeping in mind the overall guest experience that
Golden Sands is known for. This housekeeping uniform comes with lime green
borders and clean silhouettes for a polished and crisp look. We've also added the
ever useful apron with pockets so employees have a practical and stylish uniform
to wear to work.
We designed a line of corporate uniforms for PDC, mirroring
their corporate colors of purple and grey. The uniforms feature
button down grey coats and collared purple shirts which is both
comfortable & stylish.
Nasi Kandar Pelita
The main stylistic element added to this uniform would be the oil lamp symbol synonymous
with Nasi Kandar Pelita. Yellow borders against a royal blue background provide an eye catching
design so you'd be able to spot your Pelita waiter from a mile away.
Both the drivers and the buses have become a tangible identity to Penang's
transportation system. The corporate colors of red, blue & white are relayed
unto the uniforms that comes in the classic shirt design we've tailored for Rapid
Penang. The bold sleeves with buttoned down collared body gives the drivers a
sharp and sophisticated image.
Makbul Nasi Kandar
Being customers at nasi kandar joints, we know how hard it is sometimes to get the attention
of the waiters. That's why when we've been given a task to design uniforms for nasi kandar
operators, we make them bold, bright and eye catching. Like the ones for Makbul Nasi Kandar
with blue, yellow and red designs and matching headgear.
Winnie Land - Tadika Epal Kristal
We added the fun factor for the kids' uniforms through a classic t-shirt design in sunshine yellow.
Easy to put on so its fuss free for parents, and comfortable to be in so it's easy breezy movement
for the children.